Loud, Proud & Unapologetic

Loud, Bright & Unapologetic is Zo Zo & Co’s Pride 2026 collection space — celebrating queer joy, visibility, resilience, and the people who refused to disappear quietly.

This year’s collections explore two different expressions of Pride.

The Joy They Sparked & Born to Be Seen (Coming 7/25/26)

Together, these collections celebrate both the history and the heartbeat of Pride: the people who paved the way, and the joy that continues to shine because of them. 🌈

Love, in all its forms, deserves to exist in the open.

From 6/1/26 through 8/31/26, $3 from every bottle sold from Loud, Bright & Unapologetic: Pride 2026 will be donated to The Fort Wayne Pride Center to support local LGBTQ+ community programs and advocacy.

The Joy They Sparked

The Joy They Sparked honors queer trailblazers whose courage, creativity, and refusal to back down helped shape history and create space for future generations to live more freely and openly. Five shades celebrating visibility, resistance, and the people who helped move the LGBTQ+ community forward are accompanied by a tribute topper honoring the moment it all began.

From the first spark of resistance, to voices that demanded to be heard, to the love that changed the law, each shade reflects part of that journey — not only the fight for progress, but the space created for others to exist more fully as themselves.

Born to Be Seen

Born to Be Seen (RELEASING 7/25/26) is louder, brighter, and joyfully impossible to ignore — a celebration of self-expression, found family, glitter under flashing lights, soft moments, late nights, and the freedom of becoming exactly who you are.

Inspired by the energy that exists both during the parade and in the quieter moments afterwards, these shades embrace visibility as something beautiful, powerful, and deeply human. Created for the people who refuse to dim themselves, who take up space unapologetically, and who understand that joy itself can be an act of resistance.