Our Story

Zo Zo & Co didn’t start with a business plan.

It started with my husband asking why I didn’t just make my own polish instead of spending so much money buying it from other indie makers.

He genuinely thought it would save money.

Bless his heart.

What started as a “this will be cheaper” experiment turned into pigment everywhere, late-night mixing sessions, and me realizing I didn’t just love wearing polish — I loved building it.

And for the record: I still love and support my favorite indie makers. This brand was never about replacing them. It was about creating something that felt like mine.

Zo Zo & Co carries the names Zoey and Cole because they were there for all of it. Zoey was my constant shadow — always touching me, always close. Cole still believes he’s a lap dog at 80 pounds. They were under the table during mixing sessions, at my feet during label cutting, and present through every high and low. This brand holds their names because it holds what they mean to me — loyalty, softness, chaos, and resilience.

Every polish here is made in small batches — typically 25 to 50 bottles at a time. Not to manufacture FOMO, but to give each batch the attention it deserves. Some shades are limited runs. Some restock based on love and demand. Others become permanent fixtures. The difference is intentional.

I don’t mass produce. I don’t create just to fill space. Some collections are playful. Some are pointed. Some are sentimental. Some are sharp. If a shade exists here, it exists because it meant something first.

I believe everyone deserves respect. I believe autonomy matters. I believe people should be able to exist without fear of being made smaller — especially behind a screen. This brand is built on that same foundation: intentional, honest, and rooted in care.

Zo Zo & Co lives in the space between controlled chaos and deep devotion — built with curiosity, a little rebellion, and a lot of heart.

Built with chaos. Backed by love.